No one is more qualified to use your services than past clients who already have experienced your professionalism. Read on to learn how much my first agent could have made off of me in just a few years!

The Lake Norman Chamber welcomes Allen Tate Realtors President & COO Pat Riley to provide a forecast for the housing market and overall Charlotte regional economy.

I've heard this phrase over and over again - the words of the defeatist attitude. Words that are used to strike down innovative thinking and ultimately success. This line starts with four simple little words that are used in organizations around the world to stall action.

Read on to see what they are and to learn how to avoid falling into the trap of using them…

Click here to contact Cisco Adler and learn how we can help you create a strategic communications plan that will work.

Are you using the most powerful words to advertise your listings? Read on and find out the words to use and the words to avoid.

Contact us to learn more about how we can help you improve your strategy to gain more clients.

Integrated marketing means that we tie multiple channels together and get them to work hand in hand. One of the most powerful methods that technology allows is Personal URLs or Custom URLs. See a media presentation of how Personal URLs work in this article…

Our efforts helped Belmont Abbey College increase freshman enrollment from an average incoming class of about 240 to 305 the following year and most recently a record year of 378.

Personal URLs - are they really the magic bullet of just the latest hype?

Direct mail without multiple response devices is a losing proposition. You have to remove all friction points possible and make it easy for prospects to respond.

You will succeed at business-to-business direct mail sales lead generation if you master three calculations, and your response rate is not one of them. Your response rate tells you only a small part of what you are doing correctly.

Saturation mailing is one of the least expensive ways to reach your target markets. Learn how to do it here.