If so, call me. I integrate dynamic offline messaging and design and a trackable online response system to achieve higher response rates and build better customer relationships in less time.
Here's a little about my background:
An accomplished marketing strategist, designer, and photographer, Cisco has over 15 years of experience in developing and creating unique communications solutions.
Recently, he served as Vice President for Marketing and Communications at Belmont Abbey College, just outside of Charlotte, NC. Cisco was responsible for redesigning, redeveloping and repositioning the College’s identity and served as one of seven advisors on the President’s Executive Cabinet.
He has served as Vice President of Marketing for the legendary fitness company, York Barbell, where he was responsible for all product development and design including: product function, aesthetic attributes, retail packaging, and presentation of new products to business customers.
Cisco also designed and patented private label programs, such as a state-of-the-art fitness equipment merchandising system for Dick’s Sporting Goods.
Cisco is also an award-winning, photographer, ranked one of the top three in a seven-state region. He has been contracted by the AP, The New York Times, The Washington Post, and numerous other publications.
Turbocharge your direct marketing response by contacting Cisco at http://ExtremeDirectMarketing.com or by emailing Cisco@AdlerDirect.com or calling 704-248-7622
Shaq and Cisco during a photo shoot at the player's home. Still one of my favorite photos!
Our efforts helped Belmont Abbey College increase freshman enrollment from an average incoming class of about 240 to 305 the following year and most recently a record year of 378.
Belmont Abbey College
Our
efforts helped Belmont Abbey College increase freshman enrollment from
an average incoming class of about 240 to 305 the following year and
most recently a record year of 378.
Belmont Abbey College is a Catholic, Benedictine liberal arts college located just outside of Charlotte, North Carolina. The Abbey wanted to increase its incoming student enrollment, as well as raise the academic profile of its student body. Our plan included an ongoing email campaign to high school juniors and seniors who indicated they were interested in the College. Through innovative segmentation and a 1:1 marketing strategy.
The admissions funnel is fueled by inquiries at the top. It depends on a cascade of conversions that must be managed effectively to attract students: from inquiry to prospect to applicant to deposit to student. Smaller schools often have a greater difficulty developing a large enough inquiry base. This translates all the way through the admission cycle and reduces the the amount of leads that admission counselors are able to work with. Even though the college has a strong academic reputation, without the larger top number it required an unrealistic conversion rate to dramatically increase enrollment.
Through a large opt-in list Adler Marketing Group was able to develop a high-touch email campaign framed around events and news at Belmont Abbey.
We developed a custom plan for the Abbey that showed an email flow of scheduled actions based on which links the respondent clicks. This allows an automated followup with content specifically designed for that prospect. For example, if a respondent clicks on athletics in the email, they receive a followup email from the athletic director two days later. They then also receive emails from athletes and athletic alumni with athletics-specific information.
The result: a tremendously effective email campaign with numerous, relevant touchpoints delivered throughout the recruitment cycle.