Your Past Clients Are Gold
http://extremedirectmarketing.com/articles/22/1/Your-Past-Clients-Are-Gold/Page1.html
Cisco Adler
If so, call me. I integrate dynamic offline messaging and design and a trackable online response system to achieve higher response rates and build better customer relationships in less time.
Here's a little about my background:
An accomplished marketing strategist, designer, and photographer, Cisco has over 15 years of experience in developing and creating unique communications solutions.
Recently, he served as Vice President for Marketing and Communications at Belmont Abbey College, just outside of Charlotte, NC. Cisco was responsible for redesigning, redeveloping and repositioning the College’s identity and served as one of seven advisors on the President’s Executive Cabinet.
He has served as Vice President of Marketing for the legendary fitness company, York Barbell, where he was responsible for all product development and design including: product function, aesthetic attributes, retail packaging, and presentation of new products to business customers.
Cisco also designed and patented private label programs, such as a state-of-the-art fitness equipment merchandising system for Dick’s Sporting Goods.
Cisco is also an award-winning, photographer, ranked one of the top three in a seven-state region. He has been contracted by the AP, The New York Times, The Washington Post, and numerous other publications.
Turbocharge your direct marketing response by contacting Cisco at http://ExtremeDirectMarketing.com or by emailing Cisco@AdlerDirect.com or calling 704-248-7622
Shaq and Cisco during a photo shoot at the player's home. Still one of my favorite photos!
By Cisco Adler
Published on 05/19/2008
No one is more qualified to use your services than past clients who already have experienced your professionalism. Read on to learn how much my first agent could have made off of me in just a few years!
No one is more qualified to use your services than past clients who already have experienced your professionalism. Surprisingly, not many agents continue to keep in touch with past clients over the years.
I've worked with several Realtors over the past few years and guess what? I've never used the same one twice!
Why? Simple, the good experience I had with those agents was easily forgotten over the years in between and no one bothered to keep in touch with me. If the first agent I bought my first home from had kept in touch, she would have spent about $12 per year to keep in touch by sending me a postcard or direct mail letter each month. Heck, she could have really splurged and sent a gift card around the holidays or on my birthday.
So, over a six-year time frame she would have spent $72.
Now, let's look at the other side of the coin - revenue. I sold my first home for less than $100,000 so for that she would have earned about $1,500 depending on her agency. The next house I bought for about $150,000. That's about $2,250 on that one. My next home was for a few more bucks at $320,00 which is about $4,800 and I sold it 18 months later for $340,000 so there's $5,100.
Let's do the math:
$1,500
$2,250
$4,800
$5,100
Total = $13,650
So for an investment $72 she could have built a relationship worth $13,650.
Wait, STOP. Reread that line above. $72 could gain you $13,650 in net earnings.
Better go dig out that list right now…
I've worked with several Realtors over the past few years and guess what? I've never used the same one twice!
Why? Simple, the good experience I had with those agents was easily forgotten over the years in between and no one bothered to keep in touch with me. If the first agent I bought my first home from had kept in touch, she would have spent about $12 per year to keep in touch by sending me a postcard or direct mail letter each month. Heck, she could have really splurged and sent a gift card around the holidays or on my birthday.
So, over a six-year time frame she would have spent $72.
Now, let's look at the other side of the coin - revenue. I sold my first home for less than $100,000 so for that she would have earned about $1,500 depending on her agency. The next house I bought for about $150,000. That's about $2,250 on that one. My next home was for a few more bucks at $320,00 which is about $4,800 and I sold it 18 months later for $340,000 so there's $5,100.
Let's do the math:
$1,500
$2,250
$4,800
$5,100
Total = $13,650
So for an investment $72 she could have built a relationship worth $13,650.
Wait, STOP. Reread that line above. $72 could gain you $13,650 in net earnings.
Better go dig out that list right now…