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Postage for less than $.14 per piece
- By Cisco Adler
- Published 04/30/2008
- Mail Delivery
-
Rating:
You can pay far less thatn the average postage costs to deliver your direct marketing. Look on the next mail piece you receive that is standard class and see if it says "ECRWSS." This means Enhanced Carrier Route Walking Sequence Sort. In other words, the government's way of saying it the order the letter carrier delivers mail on their route.
In order to qualify for this rate, we sort your mail in the correct sequence for each route and deliver to the post office in stacks in that order. Since this simplifies the manual labor of sorting at the post office a significant amount of money can be saved.
Be sure if you plan to target a specific geography that you consider saturation mailing. It is not generally effective to sell more specific products or services unless there is a common product that applies to residents in an area. For example, you could use saturation to target boat buyers and saturate the carrier routes that service lakeview and lakefront areas.
Contact us to learn more about reducing your direct mail costs while improving your response rates.
In order to qualify for this rate, we sort your mail in the correct sequence for each route and deliver to the post office in stacks in that order. Since this simplifies the manual labor of sorting at the post office a significant amount of money can be saved.
Be sure if you plan to target a specific geography that you consider saturation mailing. It is not generally effective to sell more specific products or services unless there is a common product that applies to residents in an area. For example, you could use saturation to target boat buyers and saturate the carrier routes that service lakeview and lakefront areas.
Contact us to learn more about reducing your direct mail costs while improving your response rates.
Cisco Adler
If so, call me. I integrate dynamic offline messaging and design and a trackable online response system to achieve higher response rates and build better customer relationships in less time.
Here's a little about my background:
An accomplished marketing strategist, designer, and photographer, Cisco has over 15 years of experience in developing and creating unique communications solutions.
Recently, he served as Vice President for Marketing and Communications at Belmont Abbey College, just outside of Charlotte, NC. Cisco was responsible for redesigning, redeveloping and repositioning the College’s identity and served as one of seven advisors on the President’s Executive Cabinet.
He has served as Vice President of Marketing for the legendary fitness company, York Barbell, where he was responsible for all product development and design including: product function, aesthetic attributes, retail packaging, and presentation of new products to business customers.
Cisco also designed and patented private label programs, such as a state-of-the-art fitness equipment merchandising system for Dick’s Sporting Goods.
Cisco is also an award-winning, photographer, ranked one of the top three in a seven-state region. He has been contracted by the AP, The New York Times, The Washington Post, and numerous other publications.
Turbocharge your direct marketing response by contacting Cisco at http://ExtremeDirectMarketing.com or by emailing Cisco@AdlerDirect.com or calling 704-248-7622
Shaq and Cisco during a photo shoot at the player's home. Still one of my favorite photos!
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2 Responses to "Postage for less than $.14 per piece"
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said this on 05 May 2008 8:42:30 AM PST
Would this be classified the same as "bulk" mail?
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Author/Admin)|
said this on 05 May 2008 5:07:39 PM PST
Cathy,
Yes this is classified as standard bulk mail. Basically, you are taking the heavy lifting off of the post office. Another term for this is "saturation mailing." |