I've heard this phrase over and over again - the words of the defeatist attitude. Words that are used to strike down innovative thinking and ultimately success. This line starts with four simple little words that are used in organizations around the world to stall action.

Read on to see what they are and to learn how to avoid falling into the trap of using them…

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We love charts and graphs, especially ones about direct mail.

There was a study done recently by Pitney Bowes Group 1 Software and Mailing Systems Technology called Marketers’ Average Annual Direct Mail Activity.