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Articles by Category

Email Marketing
 You're just like everyone else I know
1:1 Personalization
 How well do you know your prospects?
The Business of Direct Marketing
 The one phrase that drives me nuts!
 Marketers’ Average Annual Direct Mail Activity
Mail Delivery
 Postage for less than $.14 per piece
Lead Generation
 Direct Mail Sales Lead Generation Success Involves Three Numbers
Response Strategies
 Response devices are not optional!
Integrated Marketing
 What is all of this talk about Integrated Marketing?
 Leveraging an Integrated Approach to Break Recruitment Records
 Personal URLs
Real Estate Direct Marketing
 Your Past Clients Are Gold
 What's in store for our Residential Real Estate Market?
 RESEARCH STUDY: Words that sell - and words that don't
Plastic Surgery